Algorithmic Transformation of Web Marketing

by DanD

The gatekeepers of information no longer pound on their typewriters, they abound on the internet. Facebook, Google, and others have built algorithms that search and retrieve information based on your previous web history. This is affecting the information you see.

If five people Google “Iraq”, they will all receive varied links, some of which neglect information worthy of attention.

YOU are really the gatekeeper. Your previous link clicks, computer type, location all feed into what information you receive.

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