Protected: “Backyard Science” Introduction

June 12, 2013

There is no excerpt because this is a protected post.

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Algorithmic Transformation of Web Marketing

June 2, 2013

The gatekeepers of information no longer pound on their typewriters, they abound on the internet. Facebook, Google, and others have built algorithms that search and retrieve information based on your previous web history. This is affecting the information you see. If five people Google “Iraq”, they will all receive varied links, some of which neglect […]

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Marketing Master Reveals Why Most Sales People Perform Poorly

June 2, 2013

Jeffrey Lant is a master marketeer. In “No More Cold Calls” he lists 30 avoidable errors that prevent most sales people and service companies from achieving their multi-million dollar goals. Here are the first five: Avoidable Error # 1: You do not really desire to become a millionaire selling services Most people say they want […]

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Marketing Outcomes Are Determined By Attitude

February 29, 2012

Unless you live on Mars business opportunities are everywhere you look – this is even more true in bad economies. When most are “hanging on” to survive look for ways to help potential business partners win business by bringing an opportunity their way. Initiation is powerful, yet so many times we let good ideas die by […]

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The Forgotten Powerful Secret to Marketing that Sells

February 22, 2012

How do the best marketing departments continually come up with original ideas that drive business growth and sales? It’s not because they have a faster internet connection or the most popular product lines. It’s because of their Attitude. Attitude determines the nature of our relationships and the way we look at life. Your success in […]

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How to become a Relational Leader

February 19, 2012

Marketing is not for the faint of heart. However the secret of successful marketing does not come from being loud, dominant and crafty. Success in marketing depends on how effective you are in cultivating key relationships. Achieving marketing success requires helping others achieve their goals and placing their interests above your own. Aggressive and dominating […]

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The Paradox of Social Media

February 18, 2012

Marketing professionals have more ways to reach potential customers than ever before. Social media is now dominating the internet and changing how we communicate. Yet with all these tools: Facebook, LinkedIn, Twitter, Blogs, YouTube etc. there are two challenges that you must confront before you dive in: message & community. Too many people think that […]

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